Movie Marketing

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 23/04/21

Movie Marketing

Effective methods of marketing a movie

Posters- Streets, Outside of cinema, General places of frequent publicity 

Trailers- TVs

Bus Banners

Billboards

Internet 

Social Media- Advertisements on YouTube

Merchandise

Publicity on TV Shows etc.

Partnerships with other popular brands.



Mad Max: Fury Road Marketing

Production Budget: $154.6–185.1 million




Elements of a film poster

The Masthead

Actors

Director

Release date

Credit Block

Minor Images

Institutions

Main Image

Quotes

Ratings

Awards















Common traits of disaster movie posters

All contain large, boldly appealing capital letters to convey a sense of urgency.

They make it clear what type of disaster is involved as it is shown in the main image.

Dull, mirky colours are featured in the colour scheme to convey an unpleasant feeling.

All are in Sans Serif font.



27/04/21


This poster is portrayed as a disaster movie poster because.....


The idea of alien invasion is projected into the main image, as you can see a large UFO looking object casting a shadow over Earth.

The font is relatively sci-fi esc, standing out and capital bold letters. 
The colour palette is a orange/blue mix, casting an atmospheric universe look.


I used a modern apocalyptic approach to create a end-of-the-world look that sets the global warming disaster scene.
I think i used poster conventions in a good way that is coherent with each feature.
I am pleased with the general aesthetic of the poster and i think it works well.
i would improve the slight look of bareness among the poster.
I would like to learn how to blend and hide the text behind/with the characters in the image.



Comments

  1. Miss Mac13 May 2021 at 04:34

    A great start.
    WWW - your choice of images
    EBI - think about your placement of the text elements

    ReplyDelete

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